InStroud is an initiative from Stroud Chamber of Trade to raise awareness of the diversity of businesses (retail and service providers) in Stroud.
The Stroud and District Chamber of Trade and Commerce 2018 survey carried a strong message to the Chamber - there is a need to raise awareness of businesses within Stroud and promote Stroud Town in general. The InStroud Facebook page is the first vehicle in a programme to do exactly that. Its aim is to promote, through regular posts, shops and businesses that want to showcase new goods or services; promote sales, offers and other promotions; share information about events for their customers and potential customers; and raise awareness of the wide range of products and services across the town. Further, the survey reported there is a need to bring more retail diversity into the town to make it more of an attractive destination.
Tony Davey, Chair of the Chamber, commented "The town is geographically bigger than many appreciate and we have some evidence that visitors to Stroud don't always know about some of our traders and the wide range of goods they sell. As traders, we often hear (and read on Social Media) 'There is nowhere in town to buy ...', but often there is - you just need to know where.
Its goal is to increase footfall within Stroud and encourage visitors and shoppers into streets where they may otherwise not have gone - to discover some of the wealth of great retailers and service providers (many of which are independent traders) that Stroud has to offer.