Stroud Fiver Fest

Because where you spend matters

Stroud Fiver Fest - 12th - 26th June 2021

Where you shop matters!

In October 2020, 70 businesses across Stroud and beyond are took part in Stroud Fiver Fest. We're hoping for another bumper Stroud Fiver Fest this June too!

If every adult in Stroud spent just £5 per week in a local, independent business rather than online or at a big supermarket, it could add an extra £4.5million into our local economy. That's more jobs, better facilities and a nicer place for us all to live. The Stroud Fiver Fest participants are making it easier to spent that £5 by bringing you some amazing offers, so please GET YOUR FIVERS READY and use our map (when published) to discover each one!

Stroud Fiver Fest is supported by:

Stroud Independent Shops take part in Totally Locally Fiver Fest

From 5th to 12th October 2019 35 independent shops in Stroud took part in the Totally Locally Fiver Fest and we had an even bigger Fiver Fest in  February 2020 with a whopping 56 and then 70 in October 2020!

We publicised their special offers for the event through our Facebook page at facebook.com/totallylocallystroud on Twitter at https://twitter.com/fiverfeststroud on Instagram at https://www.instagram.com/fiverfeststroud/ and via InStroud.

It is only open to independent businesses; sorry no chains and no franchises, within Stroud. The June 2021 event will follow the same principles as the last three, and will run for two weeks - giving a better time for promoting our great and strong independent businesses. 

Businesses within Stroud Town may also feature on the popular Stroud Fiver Fest Map!

IF EVERY ADULT IN STROUD SPENT JUST £5 A WEEK IN OUR INDEPENDENT SHOPS & BUSINESSES, INSTEAD OF ONLINE OR AT THE BIG SUPERMARKETS, IT WOULD BE WORTH AN EXTRA £4.5 MILLION PER YEAR GOING INTO OUR LOCAL ECONOMY, WHICH MEANS MORE JOBS, BETTER FACILITIES AND A NICER PLACE FOR US ALL TO LIVE.
MAKES YOU THINK, DOESN'T IT?!

So, as an independent business, you need to come up with an epic £5 offer. It must be for £5, not £5 off or a percentage discount.
For example, how about offering something that was £6.99 or £5.99 for just £5 during Fiver Fest Week?
If you're a service business, how about offering something like an initial consultatadion for only £5?


Are you in the Stroud District and still want to take part?
As long as you are not in a town that has its own Fiver Fest (we're not in competition with neighbouring towns) and you meet our criteria, we may be able to add you too!

  • You must have a physical business premises (not your home) that is not limited to only online sales and deliveries - you need to have customers who visit you
  • You must be an independent business and not a franchise or part of an MLM organisation
  • You will need to come to Stroud to collect your posters which (subject to a limit of 20 participants) will be provided at no charge as long as you commit to display them for the duration of the event
  • You will need to display the posters provided, take a photo of your business premises (including your signage) with the poster displayed and send it to us, along with a photo of your offer - this enables us to publish the photos for you in our promotional material
  • You won't be included in the Stroud Town Fiver fest Map but we will look to share your Fiver Fest posts and include you within the marketing that we reasonably can
  • You will need to abide by the same offer rules as all participants - that's only fair :) 
Please email us at fiverfest@stroudchamber.org.uk if you have any questions or would like to take part! It would be great to welcome you to our Stroud Fiver Fest too.

You don't sell anything for as little as £5 but want to take part?
The aim of Fiver Fest is all about spending a Fiver, but that's difficult if (for example) you're a Hair Salon, Estate Agent or Beauty Therapist. Don't worry, we have a way for you to take part too. If you sell add-on products to your service, perhaps you can sell those at a reduced cost. If your goods or services are high-ticket items, how about offering your purchasers a gift voucher for £5 from your favourite, participating independent business? That way the Fiver is still working its way back into the local community and it's a great way to be part of it. We can then make sure you get your posters, promote your offer and ensure you're part of this amazing event.

This isn’t a government run or backed by big organisations event - it’s purely a grass roots thing. Shop and business owners across the country getting together and promoting themselves, each other and their town as a whole.

For the previous Stroud Fiver Fests, we have had local radio coverage through BBC Radio Gloucestershire (including a live interview), coverage in the Stroud News and Journal and local business press too.

There have been posters throughout Stroud publicising the event and participation in an eye-catching and engaging design; social media posts that reach tens of thousands of people across Facebook, Twitter and Instagram; videos that showcased every business registered as taking part; a town map of participating businesses that encouraged shoppers and families to seek out all the amazing businesses taking part … and they did!



What do YOU do?

Totally Locally Stroud will collate the list of businesses taking part and putting together a list of what’s on offer and where, on the High Street or in our local area. You need to follow the instructions we give you to load up your offer to the VisitStroud.uk platform, where shoppers and business users can easily find your offers online or via our VisitStroud.uk App.

 

So……….

We need you to come up with an epic £5 offer. Just always remember – it’s not about shifting old stock, or stuff you can’t get rid of – it’s another excuse for people to explore our town and area finding out about all the great businesses that we have, those on the High Street and those that are a little more hidden away. It also needs to be for £5, not £5 off, a percentage discount or a free gift - it’s about spending £5.

 

Once we’ve collated the lists and distributed posters please promote, promote, promote! And don’t just promote your offer, have a go at promoting others, that way we’ll all be promoting each other and have a chance of reaching new customers as some of us have big social media reaches, while some of us are just starting out, and people find out about places they may never even knew existed – and one of them could be you!

 

If you feel that you’re not able to put an offer forward, we’re sure all of your fellow businesses would still be thrilled to bits if you cheer them on and promote where you can, we really can achieve great things if we all work together.

 

We’ll provide you with posters to display and material for you to download, window displays would also be  lovely to help spread the word.

When you post on your own social media pages, please remember to use the hashtags

#fiverfeststroud    #fiverfest    #totallylocally

...and help spread the word!

Timetable June 2021

Here is our planned timetable for June 2021 - dates and elements subject to change.

7 April 2021                      Expressions of interest in taking part open - DONE
7 April 2021                              Emails to past participants - DONE
21 April 2021                           Confirmation of event taking place - DONE
12 May 2021                            Deadline to be included in the participation promotion messages - DONE
12 May 2021                        Social media posts commence! - DONE
31 May 2021                        Deadline for entering offers onto VisitStroud.uk - DONE
31 May 2021                        Core participant registration closed - DONE
7 June 2021                              Posters circulated and start to appear across the town - DONE
9 June 2021                      Advanced Press Release issued
9 June 2021                              First list of participants released
9 June 2021                              Initial Map Published
11 June 2021                           Deadline for displaying the Window Poster
12 June 2021              FIVER FEST BEGINS! - YAY!
12 June 2021              Social media posts will remind followers of the offers throughout
w/c 28 June 2021                 Questionnaire to participants

Timetable October 2020

Here is our planned timetable for October 2020 - dates and elements subject to change.


25 August 2020              Expressions of interest in taking part open - DONE
27 August 2020                       Visits to local businesses distributing advanced information  - DONE
7 September 2020                 Confirmation of event taking place - DONE
7 September 2020                 Deadline to be included in the participation promotion messages - DONE
8 September 2020             Open for applications - DONE
14 September 2020              First list of participants released - there were 59! - DONE
21 September 2020          Social media posts commence! - DONE
22 September 2020          Roles for administration of the event assigned - DONE
24 September 2020          Deadline for submitting offers to get maximum publicity for them - DONE
27 September 2020              1st Offer Poster Release  - DONE
28 September 2020              2nd Offer Poster Release  - DONE
29 September 2020              3rd Offer Poster Release  - DONE
30 September 2020              4th Offer Poster Release - DONE
1 October 2020                       Posters circulated and start to appear across the town - DONE
1 October 2020                       Core participant registration closed - DONE
2 October 2020               Advanced Press Release issued - DONE
5 October 2020               1st Press Release issued - DONE
6 October 2020                      Initial Map Published - DONE
8 October 2020                       Deadline for displaying the Window Poster - DONE
9 October 2020                       Live Radio Interview on BBC Radio Gloucestershire - DONE 
10 October 2020       FIVER FEST BEGINS!  - YAY!
10 October 2020        Social media posts will remind followers of the offers throughout - DONE
18 October 2020                    STROUD SUPER SUNDAY!  More businesses open the  Sunday  - DONE
w/c 26 October 2020           Questionnaire to participants



Timetable February 2020

Here is our planned timetable for February 2020 - dates and elements subject to change.


6 January 2020                Open for applications. - DONE
6 January 2020                Roles for administration of the event assigned - DONE
15 January 2020         Social media posts commence! - DONE
23 January 2020                      Visits to local businesses distributing information - DONE
24 January 2020                      Visits to local businesses distributing information  - DONE
27 January 2020                      Posters circulated and start to appear across the town - DONE 
w/c 3 February 2020             Start sharing the first £5 offers from participating businesses - DONE
7 February 2020 6pm      Q&A - Ale House, Stroud -  discuss how to get the best experience - DONE
7 February 2020         Deadline so submitting offers to get maximum publicity for them - DONE
7 February 2020                      Core participant registration closed - DONE
09 February 2020                  Map Published - DONE
10 February 2020          Press Release will be issued - DONE
10 February 2020                  1st Offer Poster Release  - DONE
11 February 2020                  2nd Offer Poster Release  - DONE
12 February 2020                  3rd Offer Poster Release  - DONE
12 February 2020              Map Launched - DONE
15 February 2020      FIVER FEST BEGINS! - DONE
15 February 2020      Social media posts will remind followers of the offers throughout - DONE
w/c 2 March 2020                  Questionnaire to participants - DONE


Timetable October 2019

This was our timetable in 2019, to give you an idea of how it ran:

19 September 2019   Open for applications. Social media posts commence! - DONE
27 September 2019   Press Release will be issued - DONE
28 September 2019   Start circulating the first posters to participating businesses - DONE
01 October 2019        Start sharing the first £5 offers from participating businesses - DONE
01 October 2019    More posters will be circulated - DONE
02 October 2019    Map Published - DONE
04 October 2019    Q&A at Ale House in Stroud from 18:00 - DONE
05  October 2019    FIVER FEST BEGINS! - DONE
05 October 2019    Social media posts will remind followers of the offers throughout  - DONE


Remember to use the hashtags #FiverFestStroud #TotallyLocally #FiverFest


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