Because where you spend matters
In October 2020, 70 businesses across Stroud and beyond are took part in Stroud Fiver Fest. As part of Bee Stroud activities, we had a successful Stroud Fiver Fest in June 2021 too!
If every adult in Stroud spent just £5 per week in a local, independent business rather than online or at a big supermarket, it could add an extra £4.5million into our local economy. That's more jobs, better facilities and a nicer place for us all to live. The Stroud Fiver Fest participants are making it easier to spent that £5 by bringing you some amazing offers, so please GET YOUR FIVERS READY and use our map (when published) to discover each one!
Stroud Fiver Fest is supported by:
From 5th to 12th October 2019 35 independent shops in Stroud took part in the Totally Locally Fiver Fest and we had an even bigger Fiver Fest in February 2020 with a whopping 56 and then 70 in October 2020! As part of the larger Bee Stroud activities, we had 28 participants. Now, in 2022, the Stroud & District Chamber of Trade & Commerce are enabling Fiver Fest not only in Stroud, but Dursley, Nailsworth, Stonehouse and Wotton-under-Edge too!
Businesses within town centres may also feature on the popular Fiver Fest Maps! There are maps for Dursley, Nailsworth, Stonehouse, Stroud and Wotton-under-Edge planned.
IF EVERY ADULT IN STROUD SPENT JUST £5 A WEEK IN OUR INDEPENDENT SHOPS & BUSINESSES, INSTEAD OF ONLINE OR AT THE BIG SUPERMARKETS, IT WOULD BE WORTH AN EXTRA £4.5 MILLION PER YEAR GOING INTO OUR LOCAL ECONOMY, WHICH MEANS MORE JOBS, BETTER FACILITIES AND A NICER PLACE FOR US ALL TO LIVE.
MAKES YOU THINK, DOESN'T IT?!
So, as an independent business, you need to come up with an epic £5 offer. It must be for £5, not £5 off or a percentage discount.
For example, how about offering something that was £6.99 or £5.99 for just £5 during Fiver Fest Week?
If you're a service business, how about offering something like an initial consultation for only £5?
To find out more and register, go to VisitStroud.uk/FiverFest/Doers
This isn’t a government run or backed by big organisations event - it’s purely a grass roots thing. Shop and business owners across the country getting together and promoting themselves, each other and their town as a whole.
For the previous Stroud Fiver Fests, we have had local radio coverage through BBC Radio Gloucestershire (including a live interview), coverage in the Stroud News and Journal and local business press too.
There have been posters throughout Stroud publicising the event and
participation in an eye-catching and engaging design; social media posts that reach tens of thousands of people across Facebook, Twitter and Instagram;
videos that showcased every business registered as
taking part; a town map of participating
businesses that
encouraged shoppers and families to seek out all the amazing businesses taking
part … and they did!
What do YOU do?
Totally Locally Stroud will collate the list of businesses taking part and putting together a list of what’s on offer and where, on the High Street or in our local area. You need to follow the instructions we give you to load up your offer to the VisitStroud.uk platform, where shoppers and business users can easily find your offers online or via our VisitStroud.uk App.
So……….
We need you to come up with an epic £5 offer. Just always remember – it’s not about shifting old stock, or stuff you can’t get rid of – it’s another excuse for people to explore our town and area finding out about all the great businesses that we have, those on the High Street and those that are a little more hidden away. It also needs to be for £5, not £5 off, a percentage discount or a free gift - it’s about spending £5.
Once we’ve collated the lists and distributed posters please promote, promote, promote! And don’t just promote your offer, have a go at promoting others, that way we’ll all be promoting each other and have a chance of reaching new customers as some of us have big social media reaches, while some of us are just starting out, and people find out about places they may never even knew existed – and one of them could be you!
If you feel that you’re not able to put an offer forward, we’re sure all of your fellow businesses would still be thrilled to bits if you cheer them on and promote where you can, we really can achieve great things if we all work together.
We’ll provide you with posters to display and
material for you to download, window displays would also be lovely
to help spread the word.
When you post on your own social media pages, please remember to use the hashtags
Here is our planned timetable for June 2021 - dates and elements subject to change.
7 April 2021 Expressions of interest in taking part open - DONE
7 April 2021 Emails to past participants
- DONE
21 April 2021 Confirmation of event taking place - DONE
12 May 2021 Deadline to be included in the participation promotion messages - DONE
12 May 2021 Social media posts commence! - DONE
31 May 2021 Deadline for entering offers onto VisitStroud.uk - DONE
31 May 2021 Core participant registration closed - DONE
7 June 2021 Posters circulated and start to appear across the town - DONE
9 June 2021 Advanced Press Release issued
- DONE
9 June 2021 First list of participants released
- DONE
9 June 2021 Initial Map Published
- DONE
11 June 2021 Deadline for displaying the Window Poster
- DONE
12 June 2021 FIVER FEST BEGINS! - YAY!
- DONE
12 June 2021 Social media posts will remind followers of the offers throughout
- DONE
Here is our planned timetable for October 2020 - dates and elements subject to change.
25 August 2020 Expressions of interest in taking part open - DONE
27 August 2020 Visits to local businesses distributing advanced information - DONE
7 September 2020 Confirmation of event taking place - DONE
7 September 2020 Deadline to be included in the participation promotion messages - DONE
8 September 2020 Open for applications - DONE
14 September 2020 First list of participants released - there were 59! - DONE
21 September 2020 Social media posts commence! - DONE
22 September 2020 Roles for administration of the event assigned - DONE
24 September 2020 Deadline for submitting offers to get maximum publicity for them - DONE
27 September 2020 1st Offer Poster Release - DONE
28 September 2020 2nd Offer Poster Release
- DONE
29 September 2020 3rd Offer Poster Release
- DONE
30 September 2020 4th Offer Poster Release - DONE
1 October 2020 Posters circulated and start to appear across the town - DONE
1 October 2020 Core participant registration closed - DONE
2 October 2020 Advanced Press Release issued
- DONE
5 October 2020 1st Press Release issued - DONE
6 October 2020 Initial Map Published - DONE
8 October 2020 Deadline for displaying the Window Poster
- DONE
9 October 2020 Live Radio Interview on BBC Radio Gloucestershire - DONE
10 October 2020 FIVER FEST BEGINS! - YAY!
10 October 2020 Social media posts will remind followers of the offers throughout - DONE
18 October 2020 STROUD SUPER SUNDAY! More businesses open the Sunday
- DONE
w/c 26 October 2020 Questionnaire to participants
Here is our planned timetable for February 2020 - dates and elements subject to change.
6 January 2020 Open for applications. - DONE
6 January 2020 Roles for administration of the event assigned - DONE
15 January 2020 Social media posts commence! - DONE
23 January 2020 Visits to local businesses distributing information - DONE
24 January 2020 Visits to local businesses distributing information - DONE
27 January 2020 Posters circulated and start to appear across the town - DONE
w/c 3 February 2020 Start sharing the first £5 offers from participating businesses - DONE
7 February 2020 6pm Q&A - Ale House, Stroud - discuss how to get the best experience - DONE
7 February 2020 Deadline so submitting offers to get maximum publicity for them - DONE
7 February 2020 Core participant registration closed - DONE
09 February 2020 Map Published - DONE
10 February 2020 Press Release will be issued - DONE
10 February 2020 1st Offer Poster Release
- DONE
11 February 2020 2nd Offer Poster Release
- DONE
12 February 2020 3rd Offer Poster Release
- DONE
12 February 2020 Map Launched - DONE
15 February 2020 FIVER FEST BEGINS! - DONE
15 February 2020 Social media posts will remind followers of the offers throughout - DONE
w/c 2 March 2020 Questionnaire to participants - DONE
This was our timetable in 2019, to give you an idea of how it ran:
19 September 2019 Open for applications. Social media posts commence! - DONE
27 September 2019 Press Release will be issued - DONE
28 September 2019 Start circulating the first posters to participating businesses - DONE
01 October 2019 Start sharing the first £5 offers from participating businesses - DONE
01 October 2019 More posters will be circulated - DONE
02 October 2019 Map Published - DONE
04 October 2019 Q&A at Ale House in Stroud from 18:00 - DONE
05 October 2019 FIVER FEST BEGINS!
- DONE
05 October 2019 Social media posts will remind followers of the offers throughout
- DONE
Remember to use the hashtags #FiverFestStroud #TotallyLocally #FiverFest
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